Tuesday, August 10, 2010

Spring Enchantment at Forever New






















A few weeks back, I had the fortune of attending the launch of the Spring Collection for one of Australia's hottest brands, Forever New.


Held at the enchanting Ripponlea Estate, I felt like I'd entered a fairytale, as guests walked down the dark pathway, through the gardens, to where it opened up to a warmly lit mansion, only to be greeted by a glass of champagne and the cameras flashing. A white baby grand piano stood proudly in the centre of the catwalk, waiting for its guest of honour to trickle her fingertips across the keys.


The crowd mingled to the sounds of local DJ 'on-the-rise' Andy Murphy, when the room fell silent, as the ethereal Delta Goodrem suddenly appeared, a vision in white. This girl is seriously breathtaking, and the pics dont do her justice. Flawless skin, a perfect profile and THAT voice, she truly is amazing - and perfect as an ambassador for the Forever New brand.


Now Miss Goodrem's appearance would have run smoothly, if it hadnt of been for my 'plus one'** and her Iphone suddenly cranking its own playlist, just as the crowd was intently listening on Delta's every word. Thankfully the lovely Delta was jovial enough to have a laugh about it. And so, the show must go on!


Now. Down to business. Forever New showcased three of its collections over the evening. 'La Vie En Rose' (currently instore), 'Floral Wonderland', which seemed like a sea of floaty vintage pieces in dreamy florals and pastels, and 'Garden Party' which I predict will be the 'go-to' for anyone looking for THE perfect Spring Racing Carnival dress, and you can bet I've already made up my wishlist for the coming season. But dont let me convince you, let the pics speak for themselves!

Big love goes out to the crew at AMPR for making it all possible! xx


** LB = I love you, but this was too funny not to mention!


3 comments:

  1. Fantastic launch party
    Amazing models, splendid venue and breathtaking clothing.
    Well done Forever New xx

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  2. wow some of those dresses look incredible and you saw delta sing - AMAZING! great post, loved it :-) http://genyjourno.blogspot.com/

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  3. great post, amazing photos so much fun

    http://genyjourno.blogspot.com/

    ReplyDelete