There's no doubt Chapel Street regulars are super excited to see the new Tony Bianco flagship store opens its doors.
With its glossy counters, long lean fit-out, new season range and celebrity endorsement, it seems like a dream come true for the shoe fanatic.
However all is not so rosy instore, after hearing at least 3 potential customers express their disappointment at being turned away from making a layby - as the company simply dont offer the feature.
In today's economy you'd think turning away sales would be bad for business, but apparently not-so in Bianco's world.
Perhaps thats why Jodi Gordon is the face of the brand - you need access to a media tycoon's credit card to be welcome to shop there.
Not happy Mr Bianco, not happy at all.